Research and planning - branding style

Masthead:

When creating aa masthead we collectively agreed on something simple, eye-catching and memorable. There Are currently 2 iterations of this logo, this being the slightly more complex one due to the way "a" overlaps with "l" and "i".

Aesthetic

we wanted a modern feel with a touch of urbanism, combining both synthetic elements such as lights and projectors and more natural elements such as flora and grass fields.

Fonts:

stretch pro (titles/headings)

minion variable concept (text)

steel-fish bold (issue number)

High performance (Title of magazine on cover)

here are some exclusive sneak peeks along with some examples of the fonts:

Clean and simplistic seemed like the best option for the magazine as we don't want to take away the attention from the photos too much. This paired with the thicker, bolder masthead create a nice contrast for the reader.