Research and planning - target audience profile + questionnaire data

With this questionnaire we managed to gather 68 participants. After answering all the questions we managed to determine our audience profile. This is displayed in the data below:

• Sample size = 68 people

• Age = Mostly teenagers (75% 16-18)

• genre = fashion (61.8%)

• Medium = online (79.4%)

• Group = explorer (44%)

These answers gave us insights into how we should better target our content along with the mediums we should deliver it with.

Clearly our dominant channel of distribution should be digital as around 80 percent of the survey participants chose this as their preferred mode of consumption.

Since our audience is mostly teenagers we decided to aim our content towards them through fashion, accompanied by topics they can relate to such as aspects of their lives.